Brad Masterson Vice President

With the dramatic growth of Y Communications & Consulting (formerly Y Public Relations), Brad joined the company in 2004 as a managing partner. With a solid sales and operational background managing equity trading, lending and operations for a multi-billion dollar private equity team at a major Wall Street investment firm, Brad transferred his managerial and creative sales abilities to the company and jumped in with both feet and never looked back. In 2007, Brad further expanded the company's lifestyle focus with the addition of the hospitality/fine dining and home d├ęcor divisions. After nearly ten years in the business and with countless stories and media impressions, major television appearances, executing high-profile events for international brands and managing media operations for many international beauty events, Brad is well versed in the ever-changing world of PR and marketing.

Brad has a keen ability to understand a client's business and creatively promote the aspects of the organization that make it unique and press worthy. Brad is also on top of the latest trends in social media and strongly believes in integrating traditional and new media strategies for the long-term benefit of the agency's clients.

Community service and giving back to others have always been very important to both Brad and Yvette. Through their clients they are able to help raise awareness and funding for a variety of causes. Continuing to support his own community in Las Vegas, Brad has served for over nine years on the Board of Directors for Make-A-Wish Southern Nevada. When not working, which is rare, Brad enjoys swimming, water skiing and relaxing with family and friends.

Brad holds two degrees from Duquesne University in International Business and Investment Management as well as an MBA from the University of Nevada, Las Vegas.